About The Role We are looking for a Creative Strategist dedicated to our YouTube channels. You are the creative brain who determines what we actually build before a single camera rolls. Your job is to take complex financial topics, market trends, and platform data, then turn them into high-performing video concepts, hooks, and content formats. You operate with a channel specialist mindset, understanding YouTube packaging, audience retention mechanics, and narrative pacing better than anyone else. Focus Area 1: Format Development & Strategy * Topic Selection: Research trending financial conversations, platform algorithms, and audience demand to select high-potential video angles. * Format Ownership: Design and test distinct video formats, determining whether a subject works best as a deep-dive breakdown, a story-driven narrative, or a visual experiment. * Hook & Packaging Strategy: Define the title, thumbnail concept, and first 30 seconds of every video before writing begins, ensuring high click-through rates and early retention. * Feedback Loops: Analyze video retention graphs and engagement metrics alongside performance data to double down on winning concepts and drop what fails. Focus Area 2: Narrative & Concept Frameworks * Concept Outlining: Write core narrative structures, detailed concept briefs, and key story beats for scriptwriters and production teams. * Platform Logic: Apply platform psychology to every video structure, ensuring complex financial topics remain clear, engaging, and simple for the viewer. * Speed to Execution: Identify breaking financial trends and translate them into ready-to-produce video concepts within hours.     PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles) Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy