1. Business Planning & Campaign Strategy ● Support monthly, quarterly, and annual business planning for in-app campaigns, merchandising, and growth initiatives. ● Assist in building campaign calendars aligned with key events, festivals, and business priorities. ● Leverage past campaign data and insights to improve planning, targeting, and overall effectiveness. ● Coordinate with leadership and stakeholders to align on campaign objectives and execution plans.   2. In-App Merchandising & Campaign Execution ● Manage execution of in-app merchandising and storefront layouts to drive conversions and enhance customer experience. ● Support planning and rollout of storefront strategy for events, campaigns, and seasonal moments. ● Track key metrics such as CTR, CVR, and offer redemptions, and identify opportunities for improvement. ● Coordinate with supply, category, and discounting teams to ensure seamless execution.   3. Performance Tracking & Business Reviews Track widget-level and campaign-level performance on a regular basis. Analyze past data and derive actionable insights to improve ongoing and future campaigns. Support RCA discussions with cross-functional and city teams to identify performance gaps. Prepare reports and dashboards for weekly, monthly, and quarterly reviews.   4. Cross-Functional Coordination Act as a central coordinator across Sales, Marketing, Supply, Category, and Operations teams. Ensure timely communication, alignment, and execution of campaigns across stakeholders. Follow up on deliverables, resolve execution bottlenecks, and ensure campaign readiness.   5. Process Excellence & SOP Creation Set up and streamline new processes to improve campaign planning and execution efficiency. Create and maintain SOPs for recurring workflows and campaign operations. Identify areas for automation and process improvements based on past learnings. Ensure consistency and scalability in execution through structured processes.   6. Budgeting & Execution Support ● Assist in budget planning and allocation across cities and campaigns. ● Track utilization and ensure efficient deployment of budgets across ATL/BTL activities. ● Support execution of initiatives aimed at driving growth, engagement, and market share. ● 2+ years of experience in business planning, campaign strategy, category management, program management or growth roles. ● Strong exposure to campaign planning, merchandising, and large-scale execution. ● Experience owning business metrics, budgets, or growth charters end-to-end. ● Prior experience in marketplaces, e-commerce, food-tech, or consumer internet is a plus. Skills & Capabilities ● Understanding in-app merchandising, campaign planning, and customer funnels. ● Data-driven mindset with the ability to translate insights into actionable strategies. ● Proven ability to manage cross-functional stakeholders and drive alignment. ● Strong problem-solving and structured thinking skills. ● Ability to operate in ambiguity and scale initiatives from 0 → 1 → growth. Visit our tech blogs to learn more about some the challenges we deal with: https://medium.com/swiggy-bytes We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.