About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you. Pay Transparency The estimated salary range for a new hire into this position is €59,150 - €97,175 which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, Pension, Life Insurance, Annual Leave, and Wellness Program.
 Job Description The Sr. Marketing Manager is responsible for developing marketing objectives, strategies, and programs to support the achievement of Visa’s business and brand objectives. This role participates in the development of company marketing programs, assesses market potential, plans product life cycles, coordinates technical product development, and defines promotional activities and product launches. Activities may include technical sales support, product advertising and promotion, planning, developing, and implementing multiple channel programs, and the development of company market requirements for specific products or product lines. All roles require digital fluency, including the ability to work with emerging technologies such as Generative AI tools (e.g. ChatGPT, Microsoft Copilot) to support everyday work. Key Responsibilities * Develop marketing objectives, strategies, and programs to support business and brand goals. * Participate in the creation and execution of company marketing programs, including product life cycle planning and technical product development. * Define and implement promotional activities and product launches across multiple channels. * Assess market potential and identify opportunities for growth. * Coordinate with cross-functional teams to ensure effective implementation of marketing strategies and plans. Qualifications Basic Qualifications * Developing marketing strategies and programs. * Product life cycle planning and technical product development. * Defining and implementing promotional activities. * Coordinating cross-functional teams for marketing initiatives. * Assessing market potential and identifying growth opportunities. Preferred Qualifications * Leading marketing communications and creative development. * Developing and implementing multiple channel programs. * Technical sales support and product advertising. * Developing company market requirements for specific products or product lines. Visa is an EEO Employer Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law. Visa welcome and encourages application from persons with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.