Define and execute Visa Europe’s go-to-market strategy for embedded payments on B2B SaaS platforms to accelerate SMB revenue and scale Visa’s SMB solutions.
Scaling existing work“Embedding payment capabilities into B2B SaaS platforms is a critical growth lever for Visa’s SMB business, enabling payment capabilities to be integrated directly into the software and workflows small businesses use every day.”
Product areasSMB solutions · Embedded payments · B2B SaaS platform segment · Virtual cards · Accounts payable and receivable solutions
GoalsAccelerate SMB revenue · Capture value in the B2B SaaS platform segment · Scale embedded payment solutions across Europe · Improve propositions based on market and client insight
MarketsVisa Europe’s 37 markets · Small and medium-sized businesses · B2B SaaS platforms
TechAPIs