Visa is hiring a Senior Manager to lead the market entry, localization, and scaling of its new VM360 marketing automation and personalization platform in Japan. The role involves acting as the domain expert for the platform, driving client engagements with financial institutions, managing the Japan P&L, and ensuring compliance with local data privacy regulations like APPI.
Building something new“We are looking for a VM360 Marketing Automation Specialist, Japan to drive the roll-out of our new Marketing Automation and Personalization platform in the Japan market, from market entry through profitable scale.”
Product areasMarketing Automation · Customer Data Platforms (CDP) · Customer Engagement · Campaign Analytics · Personalization
GoalsDrive roll-out of new Marketing Automation and Personalization platform in Japan · Achieve profitable scale from market entry · Win initial client engagements · Establish a repeatable growth model for the business · Improve customer acquisition, onboarding, activation, engagement, retention and win-back programs for financial institutions
MarketsJapan · Asia-Pacific
TechVM360 Platform · Customer Data Platforms (CDP) · Marketing Automation Tools · Generative AI tools (e.g., ChatGPT, Microsoft Copilot) · APIs · SDKs · Event-based triggers · Omnichannel messaging