Visa is hiring a Marketing Analyst in Austin, TX, to build and execute B2B demand generation and nurture campaigns, focusing on customer acquisition, lead generation, and lifecycle marketing using marketing automation platforms.
Scaling existing work“Develop and implement B2B marketing operations strategies focused on customer acquisition, lead generation and demand creation.”
Product areasB2B marketing operations · Demand generation · Lead generation · Customer lifecycle nurture · Marketing automation
GoalsDrive revenue growth · Support organization’s revenue targets · Improve lead follow-up and campaign performance · Optimize campaign effectiveness and business outcomes
MarketsB2B · Financial services · Payments · Fintech
TechMarketing Automation Platforms (Eloqua, Marketo, Pardot) · CRM platforms · AI-powered tools · Ad platforms · Email marketing