Visa is hiring a Senior Marketing Services Manager in Riyadh to partner with Saudi Arabian issuers, fintechs, and co-brand partners on driving cardholder engagement, acquisition, and loyalty. The role focuses on designing and executing multi-channel digital marketing campaigns, leveraging Visa’s proprietary data and marketing technology, and integrating AI and automation tools (including generative AI for workflow efficiency and AI-powered campaign optimization) to enhance marketing effectiveness and client outcomes within the KSA market.
Scaling existing workAI / ML“Leverage Artificial Intelligence and Machine Learning to transform marketing effectiveness across the following areas: Generative AI for Work Efficiency: Leverage large language models (LLMs) and generative AI tools to streamline day-to-day workflows, accelerate research and analysis, automate repetitive tasks, summarize complex information, draft internal communications, and enhance overall productivity across marketing operations”
Product areasMarketing Services · Digital Marketing · Marketing Technology (Martech) · Artificial Intelligence & Machine Learning · Cardholder Engagement & Loyalty
GoalsDrive cardholder acquisition, activation, and loyalty · Increase spend and deepen customer relationships for issuer partners · Streamline day-to-day workflows and enhance overall productivity across marketing operations using generative AI · Optimize campaign performance through AI-driven bidding, dynamic creative optimization, and real-time budget allocation
MarketsSaudi Arabia (KSA)
TechArtificial Intelligence (AI) · Machine Learning (ML) · Generative AI · Large Language Models (LLMs) · Programmatic Advertising · Marketing Automation · Predictive Analytics · Dynamic Creative Optimization (DCO)