Visa is hiring a Senior Marketing Manager to manage its brand portfolio and architecture, specifically focusing on integrating acquired companies, retiring legacy brands, and simplifying product and solution naming to reduce complexity for customers and partners.
Running existing work“In this role, you will support the strategy and execution required to integrate acquired companies, retire legacy brands, clarify product and solution architecture, and create a more cohesive experience for customers, partners, employees, and the market.”
Product areasBrand Portfolio Architecture · Acquisition Integration · Product & Solution Naming · Legacy Brand Retirement
GoalsReduce brand and product complexity · Improve customer understanding · Integrate acquired brands · Retire legacy brands · Create a cohesive customer experience
MarketsUS · Global (implied by Visa's description of operating in 200+ countries, though the role is US-based)
TechGenerative AI tools · ChatGPT · Microsoft Copilot