Visa is hiring a Senior Manager to lead omni-channel media campaigns and strategy for the Central America & Caribbean region, focusing on digital excellence, media optimization, and building a Media/Digital Center of Excellence.
Scaling existing work“Lead the Media/Digital Center of Excellence to support local marketing teams with best practices, training, guidance, and deployment of global tools and strategies.”
Product areasMedia Strategy · Digital Marketing · Marketing Technology
GoalsDrive business results · Improve media performance · Ensure digital excellence
MarketsCentral America · Caribbean
TechProgrammatic buying (DSPs, PMPs) · DMPs (Data Management Platforms) · CDPs (Customer Data Platforms) · Dynamic Creative Optimization (DCO) · AI/ML tools for audience targeting and bidding · Data clean rooms