Inferred from 308 job postings from the last year, with recent ones weighted more · updated 22 Oct 2026. Not a statement by the company.
What changed recently
The latest hiring adds a concentrated push on agent identity, permissions, policy, and auditability, alongside roles turning customer-piloted CX Coworker workflows into repeatable products. It also brings a new in-house paid-media planning and short-form video operation into view, while several broader Experience Platform and Firefly initiatives have more hiring in the three-to-twelve-month window than in the latest month.
New bethigh confidence
Building governed agent platforms for enterprise workflows
1m 93m 226m 221y 22
Adobe is developing shared agent infrastructure across products, including orchestration, model gateways, runtimes, APIs, and evaluation. The newer governance work adds agent identity, delegated authorization, data permissions, policy controls, and auditable activity; related teams are applying agents to CX workflows, marketing, analytics, and brand-grounded content.
- A new Agentic Governance domain includes an admin console and controls for agent identity, permissions, policies, and audit trails.
- Adobe Intelligence Platform and Experience Platform roles cover orchestration, model gateways, runtimes, and developer-facing AI services.
- OneAI agents connect with tools such as Databricks, Jira, Confluence, Slack, and SharePoint.
- CX Coworker Customer Pods are intended to convert customer pilots into reusable workflows.
Scalinghigh confidence
Scaling Experience Platform data, activation, and enterprise delivery
1m 83m 196m 191y 19
Adobe is extending AEP’s data and activation backbone for very large enterprise workloads: Data Distiller supports interactive and scheduled SQL over the data lake, while segmentation targets trillions of audience evaluations per day. RTCDP, profile storage, onboarding, identity resolution, consent, and Journey Optimizer connect that infrastructure to real-time personalization, with forward-deployed teams taking solutions into production for strategic customers.
- Data Distiller teams are building natural-language-to-SQL agents for AEP data.
- AEP segmentation targets trillions of audience evaluations daily.
- RTCDP postings cite trillions of events, queries, and activations.
- Profile Stores support thousands of customers and petabytes of profile data.
- Customer Pods and forward-deployed engineers deliver AEP, RTCDP, and Journey Optimizer solutions for enterprise accounts.
New betmedium confidence
Expanding AI-assisted marketing and brand discovery products
1m 83m 196m 191y 19
Product and engineering roles point to a portfolio of marketer-facing AI tools: an AI-first marketing application, agentic analytics, Brand Concierge, and Brand Visibility. Brand Visibility connects AI-answer-engine signals with CMS, analytics, and CDN systems so large brands can understand how they appear in AI-generated answers; Brand Concierge grounds conversational experiences in a business’s content and standards.
- New Brand Visibility roles describe a team combining Adobe solutions with Semrush Enterprise.
- Engineering roles target AI-first marketing applications, campaign execution, and natural-language analytics.
- Brand Concierge is designed around conversational AI grounded in business content, data, and standards.
Scalinghigh confidence
Centralizing real-time fraud, abuse, and AI security defenses
1m 63m 176m 171y 17
Consumer Trust and the Adobe Risk Platform bring fraud and abuse detection together across products, using account, device, network, behavioral, velocity, and session signals for real-time decisions. Hiring also points to behavioral foundation models, adversarial testing, AI vulnerability triage, and security automation to address attacks against AI-enabled products and services.
- ARP is designed to make real-time risk decisions across Commerce, Stock, Firefly, and other Adobe surfaces.
- Trust roles cover anomaly detection, model drift, false positives, investigation, and enforcement.
- A behavioral-model effort addresses fraud and account sharing; adversarial testing probes products, APIs, and controls.
- AI security roles include vulnerability triage, evaluation and monitoring infrastructure, and agentic SOAR workflows.
Scalinghigh confidence
Taking Firefly and generative AI into enterprise creative production
1m 63m 126m 121y 12
Firefly work spans model-serving APIs and inference optimization, multimodal training pipelines processing billions of image, video, and audio assets, and enterprise media-processing capabilities. Customer-facing teams are building production workflows with major brands, using Firefly Services, Creative Production, Workflow Builder, and AI Studio to create high-volume, brand-compliant campaign assets.
- Inference roles target latency and throughput across Firefly, Photoshop, Illustrator, Express, Stock, and Premiere.
- Firefly Enterprise work includes audio/video processing and extensibility into Adobe creative applications.
- Forward-deployed engineers build production systems with Fortune 100 brands.
- AI Studio workflows use ComfyUI to increase campaign asset throughput across formats and channels.
Sustainingmedium confidenceMostly new this month
Improving reliability and enterprise adoption across Adobe platforms
1m 83m 86m 81y 8
Operational hiring covers observability across more than 50,000 nodes and billions of OpenTelemetry events per day, as well as AEP diagnostics, data-processing reliability, and Adobe Campaign security. Customer-facing technical roles support strategic AEM and Experience Cloud accounts, while Workfront work targets asset management and unified approvals.
- Observability postings cite an authentication service handling 15,000 requests per second.
- AEP roles focus on diagnostics, issue prevention, and distributed data processing.
- AEM customer-success roles support strategic accounts; Workfront approvals serve thousands of customers.
New bethigh confidence
Bringing paid-media planning and fast-turn video production in-house
1m 33m 76m 71y 7
New channel-planning roles establish direct ownership of paid-media strategy, initially focused on social platforms including Meta, TikTok, and Snap, with buying execution coordinated through India. A forming motion-and-editorial group is producing short launch, PR, and social videos, while expanding YouTube work toward platform-first content and episodic formats.
- The new global Channel Planning function links strategy to paid-media execution.
- Regional planners prepare plans for an India-based buying team.
- Short-form assignments range from six to 59 seconds and support launches, communications, and social.