The Opportunity  We're building the growth engine behind our professional design tools and emerging creative products. This is a newly created, growth-focused product management role, concentrated on acquisition, activation, and monetization for our apps. You'll report to the product director for this business line, building the growth function from the ground up, partnering closely with data science, product marketing, and the product, design and eng teams working on our apps.   What You'll Do  * Own this product's growth strategy end to end: acquisition (including migrating an existing adjacent user base), activation, retention, and monetization, from private beta through the push to general availability.  * Build the growth measurement and experimentation foundation, partnering with a data science function to instrument the funnel, define metrics, and stand up an experimentation practice.  * Work with PMM to define and drive the monetization strategy, in partnership with that platform's product team.  * Run growth experiments end to end, from hypothesis through analysis through shipped change, balancing big bets that could shift the growth trajectory with quick wins that remove everyday friction.  * Ground growth prioritization in research the team already has (audience segmentation, competitive studies, beta-user profiling) rather than starting from a blank page, and commission new research to close real gaps.  * Partner with engineering, design, and marketing to ship growth work cleanly, and track how adjacent creative and design tools are moving so this product's growth story stays differentiated rather than reactive.  * As scope broadens, extend the same growth strategy and measurement discipline to a second product and the wider portfolio it sits in.  What You'll Need to Succeed: * 6+ years in product management with a growth focus, including direct ownership of acquisition, activation, or monetization for a freemium or subscription product.  * A track record of running structured growth experiments (A/B testing, funnel analysis) and turning results into shipped product decisions, not just a readout.  * Strong analytical abilities and comfort partnering directly with data science to define metrics and build measurement from the ground up.  * Experience with monetization, pricing, or packaging strategy, ideally including usage-based or credit-based models.  * Strong cross-functional collaboration skills. This role has dependencies on data science, engineering, design, and marketing, without formal authority over any of them.  * Familiarity with the professional design-tools competitive landscape is a strong plus.  Bonus Qualifications  * Experience monetizing generative AI features or credit-based packaging.  * Experience taking a product through private beta to general availability.  * Prior experience in a large creative-software or design-tools ecosystem.  About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.  Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.   Expected Pay Range: Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $148,100 - $282,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $194,800 - $282,100
 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.