Drive offline user growth for Paytm by identifying local opportunities and building partnerships with merchants, businesses, institutions and communities.
Scaling existing work“The role involves identifying growth opportunities across the city, building relationships with merchants, businesses, institutions and communities, and driving on-ground user acquisition initiatives.”
Product areasOffline User Growth · On-ground user acquisition · Merchant and community partnerships · Local marketing initiatives
GoalsAcquire users through local, on-ground initiatives · Grow brand visibility and local marketing reach · Build partnerships with merchants, businesses, institutions and communities
MarketsLocal city markets in India · Merchants and local businesses · Corporate, college, institutional and community partners