Own growth across Paytm’s merchant lending funnel in the app, using data, experimentation and cross-functional work to improve the borrower journey and repeat borrowing.
Scaling existing workAI / ML“Drive AI and automation across growth workflows — e.g. automated segmentation and offer targeting, propensity models for who to nudge and when, auto-generated reports and alerts, and AI-assisted merchant communication — reducing manual effort and speeding up experiments.”
Product areasMerchant lending · In-app lending funnel · Offer targeting · Lifecycle communication · Growth analytics and experimentation
GoalsImprove conversion across the lending funnel · Identify and address funnel leaks and segment-level differences · Increase repeat borrowing through top-ups and renewal nudges · Reduce manual growth work and speed up experiments
MarketsMerchants · India
TechAI · Data warehouse (DWH)